On August 20, 1933, Governor Eugene Talmadge led 500 Georgians to Chicago’s Second World’s Fair, where it was Georgia Day. The fair was officially known as the “Century of Progress Exposition.” With the country mired in the Great Depression, Governor Talmadge predicted “events of this kind will surely turn the trick and bring back prosperity.” […]

The greatest marketing blunder ever? Or one of the most ingenious ploys in history to boost sales? In the 1980s, things were not going better for Atlanta-based Coca-Cola. Losing market share to rival Pepsi, Coke executives decided to overhaul their flagship drink: make it even sweeter to win back younger soft-drink consumers who favored Pepsi. […]

Vocabulary – Arthur Blank Pharmaceutical Adjective Related to the manufacture, preparation, dispensing, or sale of legal prescription drugs CFO Noun Abbreviation of Chief Financial Officer Enterprising Adjective Showing initiative and willingness to take on new, often risky projects Venture Noun A new business project that usually involves risk, but could lead to profit Conducting Noun […]

Daily Activities – New Coke & Coca-Cola Classic The daily activities created for each of the Today in Georgia History segments are designed to meet the Georgia Performance Standards for Reading Across the Curriculum, and Grade Eight: Georgia Studies. For each date, educators can choose from three optional activities differentiated for various levels of student […]

Daily Activities – FDR Established Thanksgiving (1941) The daily activities created for each of the Today in Georgia History segments are designed to meet the Georgia Performance Standards for Reading Across the Curriculum, and Grade Eight: Georgia Studies. For each date, educators can choose from three optional activities differentiated for various levels of student ability. […]