Learn More – New Coke & Coca-Cola Classic
“Coke Lore: The Real Story of New Coke.” http://www.thecoca-
colacompany.com/heritage/cokelore_newcoke.html
Read reactions from real customers to the New Coke: http://www.thecoca-
colacompany.com/heritage/pdf/stories/Heritage_CokeStories_newcokestories.pdf
“New Coke, 20 years later, and other marketing fiascoes.” By Michael E.
Ross. http://www.msnbc.msn.com/id/7209828/ns/us_news/t/it-seemed-good-idea-
time/#.T85OLVLNmJU
New Coke Commercial featuring Bill Cosby: http://www.youtube.com/watch?v=o4YvmN1hvNA
“New Coke” Coca-Cola Commercial –
1985: http://www.youtube.com/watch?v=QkfFdQ1yaqs&feature=related
1985 Pepsi commercial- “They changed my
Coke”: http://www.youtube.com/watch?v=8_hvOBnsirI
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time By Matt Haig