Learn More – New Coke & Coca-Cola Classic
“Coke Lore: The Real Story of New Coke.” http://www.thecoca-
Read reactions from real customers to the New Coke: http://www.thecoca-
“New Coke, 20 years later, and other marketing fiascoes.” By Michael E.
New Coke Commercial featuring Bill Cosby: http://www.youtube.com/watch?v=o4YvmN1hvNA
“New Coke” Coca-Cola Commercial –
1985 Pepsi commercial- “They changed my
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time By Matt Haig