Marketing

July 10, 1985

New Coke & Coca-Cola Classic

The greatest marketing blunder ever? Or one of the most ingenious ploys in history to boost sales? In the 1980s, things were not going better for Atlanta-based Coca-Cola. Losing market share to rival Pepsi, Coke executives decided to overhaul their flagship drink: make it even sweeter to win back younger soft-drink consumers who favored Pepsi. […]