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Winner of two 2013 Emmy Awards from the Southeast Chapter of the National Academy of Television Arts and Sciences

Today in Georgia History
is a joint collaboration of the Georgia Historical Society & Georgia Public Broadcasting.

December 30

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Asa Candler

December 30, 1851 - Villa Rica, Atlanta
He took Coca-Cola from the drug store to Main Street, and endowed a great university. Asa Candler was born in Villa Rica in 1851. While working as a pharmacist in Atlanta in 1887 he bought the rights and formula for Coca-Cola from John Pemberton for $2,300.

Candler thought the concoction’s future was a soft drink rather than a medicine, and he founded the Coca-Cola Company to manufacture and advertise it across the country.

Candler made Coke a household brand and Coke made him a millionaire. He eventually sold the company for $25 million. Candler turned to real estate and developed the Druid Hills neighborhood outside Atlanta and built the Candler Building downtown to house his Central Bank and Trust Company.

A devout Methodist, Candler donated $1 million and 75 acres of land in 1914 to help establish Emory University in atlanta. His gifts to Emory eventually totaled more than $8 million.

Candler also served as mayor of Atlanta and pulled the city out of financial trouble.

The man who turned a patent medicine into an icon of American culture was born on December 30, 1851, Today in Georgia History.