The greatest marketing blunder ever? Or one of the most ingenious ploys in history to boost sales? In the 1980s, things were not going better for Atlanta-based Coca-Cola. Losing market share to rival Pepsi, Coke executives decided to overhaul their flagship drink: make it even sweeter to win back younger soft-drink consumers who favored Pepsi. […]
After years of planning and two months crossing the Atlantic, James Oglethorpe and 114 colonists climbed 40 feet up the bluff from the Savannah River on this day in 1733 and founded the colony of Georgia. George II granted the Georgia trustees a charter for the colony a year earlier. The trustees’ motto was Non […]
It started with Deliverance in 1972. From there, Burt Reynolds “delivered” a lot of film business to the state of Georgia. As he was becoming Hollywood’s biggest box office draw for five years running, Georgia became number three in the nation for film production behind only New York and California. Burton Leon Reynolds, Jr. was […]